Addison Rae Net Worth

Addison Rae Net Worth: From TikTok Star to Millionaire Mogul

Addison Rae Easterling may have started as a teenager posting dance videos on TikTok, but she’s since evolved into a full-fledged media personality, actress, singer, and entrepreneur. With a net worth estimated at $25 million, Addison is one of the most successful internet stars of her generation. But how did she build her fortune? Let’s take a deep dive into her earnings, business ventures, rise to fame, and more.

Early Life and Family Background

Childhood and Education

Addison Rae was born on October 6, 2000, in Lafayette, Louisiana. Raised in a Christian household, she grew up with her two younger brothers, Lucas and Enzo. Her parents, Monty Lopez and Sheri Easterling, separated when she was young but later remarried in 2017.

Addison was passionate about dancing from an early age. She began taking dance lessons at the age of six and quickly started competing in national-level dance competitions. Her drive and stage presence became apparent even before her rise to online fame.

College Years and Life-Changing Decision

After high school, Rae enrolled at Louisiana State University, majoring in sports broadcasting. But as her TikTok following exploded in 2019, she made a pivotal decision: to leave college and pursue a full-time career in entertainment. That decision would become the foundation for her multimillion-dollar empire.

The TikTok Breakthrough

Becoming a Viral Sensation

Addison Rae joined TikTok in July 2019. Her energetic dance routines to trending songs quickly caught the attention of millions. She gained over a million followers within a few months and became one of the platform’s fastest-rising stars. Her charm, dancing talent, and relatability helped her stand out in a sea of creators.

By 2020, she was a founding member of the Hype House, a collective of top TikTok influencers who created collaborative content to grow their reach.

Followers and Online Influence

Today, Addison Rae boasts:

• 90 million TikTok followers
• Over 39 million Instagram followers
• More than 5 million YouTube subscribers
• A substantial Facebook and Twitter presence

These platforms give her enormous influence and have become crucial revenue streams.

Diversified Income Streams

TikTok Earnings and Brand Deals

In 2020, Addison was the highest-paid TikTok star, pulling in an estimated $5 million in pre-tax earnings. The following year, she doubled her income to $9 million. Most of her earnings came from brand endorsements and sponsorships.

Key Brand Partnerships

Addison Rae has worked with a variety of high-profile companies. Some of her most notable partnerships include:

• American Eagle – Her “Back to School” virtual photoshoot during the pandemic era was praised for its creativity.
• L’Oréal – As a beauty ambassador, she promoted hair and skincare products.
• Reebok – Rae has collaborated on campaigns targeting Gen Z fitness enthusiasts.
• Hollister – Addison contributed to product design and modeling campaigns.

These deals often include six- to seven-figure compensation, particularly when tied to her social media reach.

Entrepreneurial Ventures

Launching Item Beauty

In 2020, Addison co-founded Item Beauty, a clean cosmetics brand, in partnership with Madeby Collective. The brand offers products like lip gloss, mascara, brow tools, and more. Rae isn’t just a face of the brand — she serves as Chief Innovation Officer, helping develop and market the line.

Item Beauty products are available at major retailers like Sephora and have become a favorite among young makeup users.

Podcasts and Content Expansion

Addison also launched the podcast “Mama Knows Best” with her mom, Sheri Easterling. It’s part of her broader strategy to connect with audiences across multiple platforms and demographics.

Acting and Music Career

Movie Debut: He’s All That

In 2021, Rae starred in Netflix’s “He’s All That,” a gender-swapped reboot of the 1999 teen classic “She’s All That.” While reviews were mixed, the film gained massive viewership, and Netflix was quick to sign her to a multi-picture deal. The agreement reportedly includes additional roles in upcoming Netflix films.

This marked her official entry into Hollywood and added a new income stream to her portfolio.

Music Career

In March 2021, Addison released her debut single “Obsessed.” The track received mixed reviews but garnered millions of streams on YouTube and Spotify. While she hasn’t released a full album, Rae has teased more music projects and collaborations.

Public Appearances and Fashion Highlights

Addison Rae has become a staple at major fashion and celebrity events. In 2021, she made appearances at:

• New York Fashion Week
• The Met Gala
• iHeartRadio Music Festival (though she later pulled out, citing readiness concerns)

These events have elevated her image from influencer to legitimate celebrity.

Relationships and Celebrity Circle

Romantic Relationships

Addison’s love life has often been the subject of internet speculation. She dated fellow TikTok star Bryce Hall, but the relationship ended within a year, surrounded by public drama and rumors.

Friendship With the Kardashians

Rae’s friendship with Kourtney Kardashian surprised many but eventually turned into a major publicity boost. Addison appeared in episodes of “Keeping Up with the Kardashians” and was seen vacationing with the Kardashian family. This relationship helped her break into a more mainstream Hollywood audience.

Controversies and Criticism

Political Speculation

Addison Rae faced backlash in 2021 after being seen greeting Donald Trump at a UFC event. This, coupled with screenshots of her allegedly “liking” Trump-supporting tweets, led to intense speculation about her political leanings. Her team later stated these actions were due to “technical glitches,” but the incident stirred public debate.

COVID-19 Protocol Concerns

Another controversy erupted when Rae appeared on “The Tonight Show” wearing only a face shield, not a mask, during a time when strict COVID-19 precautions were encouraged. Many viewers criticized the move as irresponsible, though NBC defended the show’s safety protocols.

Philanthropy and Social Impact

Addison Rae won a “Mario Tennis Aces” Stay At Home Slam charity tournament in 2020 and donated her $1 million prize to No Kid Hungry, a nonprofit fighting child hunger. While she isn’t heavily publicized for philanthropy, this generous move highlighted her willingness to use her platform for good.

Real Estate Investments

Addison’s LA Mansion

In 2019, Addison Rae purchased a luxurious $3 million mansion in Tarzana, a neighborhood in Los Angeles. The property includes:

• 6 bedrooms
• 6,399 square feet of living space
• Infinity pool and landscaped yard
• Marble countertops and high-end finishes
• Expansive walk-in closets
• Panoramic views

This purchase not only represents her growing wealth but also a strategic investment in real estate.

Net Worth Over Time

Addison Rae’s estimated net worth progression over recent years looks something like this:

Her ability to diversify earnings from social media, business, music, and film has ensured a rapid rise in financial stability.

Future Prospects

Upcoming Projects

With a multi-film Netflix deal, possible future music releases, and the continued success of Item Beauty, Addison Rae shows no signs of slowing down. If she continues to invest wisely and build her brand, her net worth could surpass $50 million in the next few years.

Expanding Her Empire

Beyond acting and beauty, Rae may soon enter fashion design, digital product lines (like NFTs or mobile games), or even launch her own production company. As streaming platforms and creator-based content dominate the entertainment landscape, Rae’s early start gives her a serious advantage.

Conclusion

Addison Rae’s story is a modern fairytale of internet fame turned real-world success. With a current net worth of $25 million, she’s more than just a TikTok star — she’s a businesswoman, actress, musician, and influencer rolled into one. Her journey from Lafayette, Louisiana, to Los Angeles luxury is a testament to the power of social media and self-branding.

As she continues to expand her empire, one thing is clear: Addison Rae is just getting started.

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