After months of anticipation and subtle teasing through her Netflix series With Love, Meghan, Meghan Markle has officially launched her lifestyle brand, As Ever, and the first products — including her now-famous raspberry jam — are ready for the world to buy. For fans of the Duchess of Sussex and curious consumers alike, this marks a new chapter in celebrity-founded businesses: a deeply personal, heartfelt foray into the intersection of elegance, wellness, and everyday joy.
The Email That Launched a Thousand Carts
On Monday morning, subscribers to Meghan’s newsletter received an email with the subject line: “Made with Love.” In it, Meghan shared her excitement over the launch of As Ever and the intention behind the brand’s debut product collection.
“I’m so excited to introduce the As Ever collection to you this week,” she wrote, her voice warm and sincere. “Every item is inspired by the ways I show care to the people in my life.”
This isn’t just a celebrity slapping their name on mass-produced goods. From the blends of tea to the honey and the delicate floral petal “sprinkles,” Meghan says each item in the collection mirrors what she uses at home with Prince Harry and their children, Archie and Lilibet.
Inside the “As Ever” Collection: What’s on Offer
So what exactly can fans expect from this first wave of As Ever products? The offerings strike a balance between practical and poetic — pantry staples elevated with thoughtfulness, beauty, and a nod to Montecito charm.
Raspberry Preserves
Yes, the jam that started it all. Meghan’s raspberry preserves, which first popped up in a now-viral Instagram post shared by her friends Abigail Spencer and Kelly McKee Zajfen, come in elegant, keepsake cardboard packaging. The preserves are made with whole fruit and minimal ingredients — a nod to homemade simplicity and quality.
Three Blends of Tea
Tea lovers will appreciate the trio of blends included in the As Ever collection. One standout is the lemon ginger tea, a cozy, fuss-free version of the fresh garden drink Meghan often makes herself. Each blend is meant to reflect a different mood and time of day — perhaps a mid-morning pick-me-up, an afternoon reset, or a calming evening wind-down.
Two Baking Mixes
Also included are baking mixes designed for ease and elegance. Meghan highlighted a crepe mix that transforms weekend breakfasts into nostalgic rituals — moments for families to slow down and connect. It’s all about elevating the ordinary into something memorable.
Honey and Floral “Sprinkles”
Montecito’s flowers and bees are represented too. The As Ever honey is a small-batch sweetener perfect for drizzling or stirring into tea. The delicate flower petal “sprinkles” are visually stunning and functional — made to top baked goods or even a breakfast bowl, evoking the natural beauty of California’s coast.
Why “As Ever”? The Story Behind the Name
Originally announced in March 2023 as American Riviera Orchard, Meghan’s brand underwent a quiet transformation following reported copyright complications. By February 2024, the name As Ever had replaced the original — and for good reason.
“As Ever” feels more poetic, more personal, more… Meghan. The phrase, often used in letter closings, signals continuity and sincerity. It evokes warmth, connection, and timelessness — qualities she hopes the brand will embody.
In her email to followers, Meghan shared that the name reflects her lifelong passion for turning everyday moments into something meaningful. “Ever since I can remember, I’ve been dreaming up easy ways to elevate the everyday into the exceptional,” she wrote. “I always knew that I wanted to turn these ideas into something real.”
A Brand Born from Real Life
Unlike some celebrity ventures that feel manufactured or purely profit-driven, Meghan’s As Ever appears to stem from genuine experience. The products aren’t abstract concepts — they’re what she actually uses at home. That authenticity is one of the most compelling aspects of the launch.
A Snapshot of Meghan’s Domestic Life
The lemon ginger tea? A re-creation of something she makes in her garden. The crepe mix? Inspired by a tradition with her family. Even the honey is reflective of her California surroundings — where fresh blooms, sunshine, and artisanal culture collide.
By offering these slices of her personal life, Meghan is inviting consumers into her world — but on their terms. You don’t need to live in Montecito or be married to a prince to indulge in a little jam on your toast or savor a soothing cup of tea. That’s the power of As Ever: it democratizes luxury without losing its soul.
The Netflix Connection: With Love, Meghan
The launch timing is no coincidence. As Ever’s rollout follows the premiere of With Love, Meghan, a Netflix lifestyle series in which Meghan walks viewers through her routines, inspirations, and philosophy of care.
From preparing meals to setting tables, the show is a soft-focus, slow-living portrayal of Meghan’s world. Some critics have called it overly curated, but fans argue that’s precisely the point. Meghan is showing a version of beauty and intention that she believes in — and now, with the As Ever collection, she’s giving audiences a way to bring that aesthetic into their own homes.
From Content to Commerce
It’s a savvy business move, blending media and merchandise in a way that feels organic. With Love, Meghan builds the lifestyle vision; As Ever delivers the tangible goods. It’s not just content — it’s a call to recreate the experience.
What’s Next for Meghan Markle and As Ever?
The jam is only the beginning. Meghan has already teased that this launch is part one of a larger plan — and she’s just getting started.
New Podcast: Confessions of a Female Founder
Launching just one day after the As Ever email blast, Meghan’s new podcast Confessions of a Female Founder debuted on April 8. The series is billed as a candid, behind-the-scenes exploration of the challenges and triumphs of starting a business — particularly as a woman navigating a public platform.
“I’m so proud of what we’re creating,” Meghan said when the project was announced. “And the candid conversations that I’m able to have with other female founders as we unpack the twists and turns of building a business.”
From branding hurdles to personal setbacks, the podcast will likely offer both inspiration and relatability — especially for women entrepreneurs.
The Montecito Effect: Mimicking the Magic
In her email, Meghan expressed her hope that As Ever can help others capture the magic of Montecito in their own spaces. That includes the way she approaches entertaining, eating, and caring for her loved ones.
She described the brand’s mission this way: “To make beautiful items that spark connection and celebrate quiet, meaningful moments. Maybe mimic the magic of Montecito in a way you can recreate at home.”
It’s not about extravagance — it’s about intention. And that’s where Meghan’s brand diverges from others.
A New Era of Lifestyle Branding?
Meghan Markle’s As Ever isn’t just a celebrity side hustle — it’s emblematic of a larger trend in lifestyle branding. Consumers today are drawn to authenticity, values, and storytelling. They want products that feel personal, purposeful, and considered.
As Ever checks all those boxes — and with Meghan Markle at the helm, it carries the added weight of narrative. It’s a story about reinvention, risk, and resilience. About going from royal life to real life and building something lasting.
Is As Ever Worth the Hype?
That remains to be seen. The products are certainly packaged beautifully and conceptually appealing. But quality and consistency will determine the brand’s long-term success.
Still, Meghan has an ace up her sleeve: her relatability. Whether you admire her journey, her resilience, or her aesthetic, As Ever offers something tangible that fans can take home. And that emotional connection is powerful.
Final Thoughts: More Than Just Jam
Meghan Markle’s As Ever may have started with jam, but it represents something much bigger. It’s about the little rituals that make life sweeter — a cup of tea, a plate of crepes, a quiet moment shared. It’s about intention and beauty, not in a grand palace, but in everyday life.
For Meghan, it’s a full-circle moment: from actress to duchess to founder. And for the rest of us? It’s a chance to bring a little of that As Ever elegance into our kitchens, our homes, and maybe even our hearts.
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