Introduction
Snoop Dogg, born Calvin Cordozar Broadus Jr., is a name synonymous with West Coast hip-hop. But beyond the smooth-flowing rhymes and iconic style lies a multifaceted entrepreneur, actor, producer, and cultural icon. With an estimated net worth of $160 million, Snoop Dogg’s career has spanned over three decades, evolving far beyond music. From chart-topping albums to Olympic commentary, cannabis investments, and more, Snoop has remained relevant in ways few artists have.
Early Life and Background
Childhood in Long Beach
Born on October 20, 1971, in Long Beach, California, Snoop was named after his stepfather, Cordozar Calvin Broadus Sr. His biological father, Vernell Varnado, left shortly after Snoop’s birth. Raised by his mother, Beverly, young Calvin earned the nickname “Snoopy” because of his love for the Peanuts cartoon.
Early Hustle and Legal Troubles
Snoop had a passion for music early on, singing in his church choir and playing piano. However, he also got involved in street life, joining the Rollin’ 20s Crips gang and facing multiple arrests for cocaine possession. His formative years were marked by a balance between artistic expression and street survival.
Musical Career and Breakthrough
The Dr. Dre Effect
Snoop’s musical journey took a pivotal turn when a homemade tape made its way to Dr. Dre. The collaboration led to Snoop’s feature on Dre’s 1992 album “The Chronic,” which laid the groundwork for his solo debut.
Doggystyle and G-Funk Dominance
In 1993, Snoop released “Doggystyle,” produced by Dr. Dre under Death Row Records. It debuted at number one on the Billboard 200 and spawned hits like “What’s My Name?” and “Gin & Juice.” The album went on to sell over 20 million copies worldwide.
Continued Success
His follow-up album, “Tha Doggfather,” also hit number one. Snoop later signed with No Limit Records, releasing three more albums before transitioning to Priority, Capitol, and Geffen Records. Albums like “R&G (Rhythm & Gangsta): The Masterpiece” and “Tha Blue Carpet Treatment” kept him in the limelight.
Reinventions and New Genres
In 2012, Snoop rebranded as Snoop Lion and released the reggae album “Reincarnated.” He later returned to his original moniker and explored gospel with “Bible of Love” in 2018, and dropped his 17th album, “I Wanna Thank Me,” in 2019.
Beyond Music: The Snoop Empire
Acting and Television
Snoop has appeared in films and TV shows, including his own reality shows like “Snoop Dogg’s Father Hood” and “Doggy Fizzle Televizzle.” His partnership with Martha Stewart on the cooking show “Martha & Snoop’s Potluck Dinner Party” showcased his mainstream appeal.
Olympics Gig in 2024
Snoop became a viral sensation during the 2024 Paris Olympics. NBC hired him and Martha Stewart for commentary, paying him an estimated $500,000 per day. With the Olympics spanning 20 days, that gig alone earned him $10 million.
Business Ventures and Endorsements
Cannabis Industry: Casa Verde Capital
Snoop founded Casa Verde Capital, a cannabis-focused investment firm. In 2015, the firm invested in Eaze, an on-demand marijuana delivery service. He also co-founded MerryJane.com, a digital media platform centered on cannabis culture.
Death Row Records Acquisition
In 2022, Snoop acquired the brand rights to Death Row Records from Blackstone. While Blackstone retained the masters, Snoop now has the rights to release music and merchandise under the iconic label.
Product Lines and Endorsements
Snoop has endorsed brands like Boost Mobile, Chrysler 200, Orbit Gum, and St. Ides malt liquor. He also launched his own hot dog line, the Snoop Dogg Board Company, and various clothing brands. In 2020, he partnered with 19 Crimes to launch “Snoop Cali Red” wine.
Esports and Tech
In 2019, he founded the “Gangsta Gaming League,” an esports platform. He joined FaZe Clan’s board in 2022 but resigned a year later. His interest in tech and digital culture reflects his adaptability to evolving markets.
Real Estate Holdings
Primary Residences
Snoop once owned a Mediterranean-style mansion in Claremont, California, which he purchased in 1994 for $660,000 and sold in 2007 for $1.83 million. Though details on his current properties are scarce, Snoop’s real estate investments contribute significantly to his wealth portfolio.
Personal Life and Family
Marriage and Children
Snoop married his high school sweetheart, Shante Taylor, in 1997. Despite filing for divorce in 2004, they reconciled and renewed their vows in 2008. The couple shares three children: Corde, Cordell, and Cori. He also has another son, Julian, from a previous relationship.
Family Connections
Snoop is first cousins with Brandy, Ray J, and professional wrestler Sasha Banks. He became a grandfather in 2015 and has shown a deep commitment to family, even stepping back from certain activities to focus on them.
Controversial Claims
In a 2006 interview, Snoop claimed he was a professional pimp between 2003 and 2004 but eventually stepped away from that lifestyle to prioritize family.
Philanthropy
Snoop regularly gives back to his community. Every Thanksgiving, he partners with city officials in Inglewood to donate thousands of turkeys. In 2016, he gave away 3,000 turkeys.
Financial Breakdown
Annual Earnings
Snoop’s career earnings over the years showcase his staying power:
- 2007: $17 million
- 2008: $16 million
- 2009: $11 million
- 2010: $15 million
- 2011: $14 million
- 2012: $9 million
- 2013: $10 million
- 2014: $10 million
- 2015: $10 million
- 2016: $13 million
- 2017: $17 million
- 2018: $15 million
- 2019: $15 million
- 2020: $8 million
- 2021: $9 million
- 2022: $11 million
- 2023: $10 million
Total Earnings (2007–2023): $210 million
Conclusion: The Evolution of a Legend
Snoop Dogg has managed to transform his image from a gangster rapper to a beloved global icon. Whether he’s spitting rhymes, commentating the Olympics, launching new businesses, or giving back to his community, Snoop remains a master of reinvention. With a net worth of $160 million and counting, Snoop Dogg is living proof that authenticity, hustle, and adaptability can lead to enduring success in the entertainment industry and beyond.
