Effective Date: 16/11/2024
At Hi Wildflower, we are committed to protecting your privacy and ensuring that your personal data is handled securely and transparently. This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with our website, services, and communications.
If you have any questions about this Privacy Policy, please contact us at:
Hi Wildflower
152 City Road, Kemp House
London, EC1V 2NX
United Kingdom
1. Information We Collect
1.1 Information You Provide Directly
We may collect personal information you provide, such as:
- Your name, email address, and contact details when subscribing to our newsletter or contacting us.
- Information you share when participating in competitions, surveys, or providing feedback.
1.2 Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address, browser type, and operating system.
- Information about your usage patterns, such as pages visited and time spent on the site.
- Cookies and similar technologies to enhance your experience (see Section 7).
1.3 Third-Party Sources
We may receive information from third parties, such as analytics providers or social media platforms, when you engage with our content on those platforms.
2. How We Use Your Information
We use your personal data for the following purposes:
- To deliver content, newsletters, and updates tailored to your interests.
- To process entries for competitions or promotions.
- To improve our website, services, and user experience.
- To respond to your queries and provide customer support.
- To comply with legal obligations or enforce our terms and policies.
3. Sharing Your Information
3.1 With Third-Party Service Providers
We may share your data with trusted service providers who assist in website operations, analytics, or email communications.
3.2 Legal Requirements
We may disclose your personal information if required to do so by law or to protect our rights, property, or safety.
3.3 Third-Party Links
Our website may include links to external websites. Hi Wildflower is not responsible for the privacy practices of third-party sites, and we encourage you to review their privacy policies.
4. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Correct inaccuracies in your personal information.
- Erasure: Request deletion of your personal data, where applicable.
- Restriction: Limit how we process your data.
- Data Portability: Request your data in a machine-readable format.
- Objection: Opt out of certain types of processing, such as direct marketing.
To exercise your rights, please contact us at the address provided above.
5. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Cookies and Tracking Technologies
7.1 What Are Cookies?
Cookies are small files stored on your device that help us understand your preferences and improve your experience on our site.
7.2 Types of Cookies We Use:
- Essential Cookies: Necessary for the website to function.
- Analytics Cookies: Help us understand user behaviour.
- Marketing Cookies: Deliver personalised content and advertisements.
7.3 Managing Cookies
You can manage your cookie preferences through your browser settings. Disabling cookies may affect your experience on our site.
8. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be posted on this page with the effective date.
10. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: [email protected]
Post: Hi Wildflower, 152 City Road, Kemp House, London, EC1V 2NX, United Kingdom
Thank you for trusting Hi Wildflower with your personal information. We value your privacy and strive to maintain the highest standards of data protection.